Content marketing — the use of relevant and valuable content like blog posts, infographics and other resources to advertise a brand — has quickly become a popular technique for marketers. The strategy is often cheap, scalable and useful for brands of all sizes, making it particularly attractive as an advertising method across industries. Even highly […]
Social media has become an integral part of businesses of any size and in any industry. Engagement on certain platforms like Facebook, Instagram and Twitter can ultimately drive a conversion to your website. When this conversion happens, you can work your way towards business goals. Now that social media and businesses have become inseparable, you’ll […]
If you want to add e-commerce functionality, like a storefront, to your WordPress page, you have a few different options. WooCommerce and Shopify are two of the biggest ones available. While both let you set up a digital store, they are very different — and only one may be the right fit for your business. […]
