What is a marketing funnel, and what could it do for your business? Each funnel includes stages that match the customers’ points within their respective journeys. At the widest point of the funnel, there are many prospects. However, people drop out at each stage, and the funnel narrows to reach only those most likely to […]
When was the last time you interviewed a PPC Expert and ended up getting confused or choosing the wrong person/team for your paid marketing campaigns? You might have prepared a set of questions that your HRs might be using at the moment! Amidst all these, you still feel that you are missing out on something; […]
Content marketing — the use of relevant and valuable content like blog posts, infographics and other resources to advertise a brand — has quickly become a popular technique for marketers. The strategy is often cheap, scalable and useful for brands of all sizes, making it particularly attractive as an advertising method across industries. Even highly […]
The most valuable visitors on your website end up there thanks to your own efforts towards your marketing goals. It doesn’t happen through advertisements or promoted posts – people simply find it through search engines. This means that your organic traffic depends solely on you, how you go about your content and whether you’ve created […]
Did you know that blogs and other non-newspaper websites can get listed on Google News? Smart bloggers and website owners have been using it to get targeted traffic to their blogs, and so can you. Google News links to sites and blogs that publish timely, topical articles on a variety of topics. You don’t have […]
Even as health authorities warn there’s no predict it with certainty, many say that a second wave of COVID-19 is something people must get ready for now. Some experts say future spikes in cases are inevitable, while others assert people could stave them off by collectively altering their behaviors. Given this grim outlook, what should […]
Link-building is the cornerstone of a successful SEO campaign. The merits of this strategy converge upon local SEO as well. With robust link-building, small businesses can make giant strides in their local geographies to gain more organic traffic. It settles you in territorial niches at micro-market levels. So, when you start a new business in […]
One of the cornerstones of inbound marketing is content marketing. It’s an immensely powerful strategy that can help a business stand up in the market and competition and it becomes a more and more powerful way to be successful with your business on the internet field. It can establish a brand as an industry leader […]
Pay Per Click (PPC) and Search Engine Optimization (SEO) have been used by many companies for years now and have proved highly profitable. But how can you ensure that you get most out of your PPC campaign? In this article, we will be providing you with top tips on how you can correctly utilize PPC […]
Creating a strong brand means setting your online business apart from the competition, increasing awareness about your products and services and building a following of loyal customers. This takes a great amount of work and consistent effort, but the brand is an incredibly valuable asset in the business world. Unfortunately, online businesses, more than brick-and-mortar […]
