The business marketing landscape has changed drastically over the last two decades. Today, digital marketing techniques are all the rage surpassing traditional methods of marketing. In The United Arab Emirates (UAE), with an internet penetration rate of 99%, traditional marketing faces a bleak future. Through infrastructure development and policies supporting digital technologies, UAE has become […]
Marketing managers keep on searching for innovative ways to grow their businesses. Mostly they tend to utilize all the valuable marketing resources to get in the spotlight. As a marketer, you have to struggle hard for sales. You need to focus on each department and analyze whether the brand is offering a seamless customer experience […]
Google AdWords plays a crucial role in making your online marketing strategy a lot easier. It’s one of the most efficient and fastest methods that could bring traffic to your site. Although Google AdWords might be a bit expensive, they utilize the pay-per-click model where the pros obviously outweigh the cons. How do Google Ads […]
New business owners deal with dozens of daily tasks to run their ventures successfully. Since we know that about 30% of startups don’t make it to the third year of their existence, it’s clear that SMB-owners face a lot of pressure. The best way for an entrepreneur to relieve the stress is to keep increasing […]
Marketing managers often wonder which marketing strategy will be better for their campaigns, search engine optimization (SEO) or pay-per-click (PPC). Both marketing techniques have their own pros and cons but the important key is to understand your client’s requirements. To help you make a better choice, we have listed the various features of SEO and […]
Marketing is not just promotions and advertisements but the complete process of product designing until the final sale of the product in a strategic manner. It would be foolhardy to think of marketing as simply promoting a brand or its services and products. Nevertheless, promotions and advertisements are integral to successful marketing campaigns. Having said […]
If you’re looking for ways to drum up some business, Instagram promotion is the best solution to your problem. Instagram opens up great opportunities for entrepreneurs to bring in more customers and push up their profits. The number of Instagram users is growing at an incredible pace. Besides, Instagram is one of the most popular […]
It goes without saying that technology, along with its tools and software, is changing and evolving constantly at rapid speed. You might be ahead with your competition one day but completely obsolete the next. You could be on position zero now, but failing to update your content regularly, you will lose the throne in a […]
Are you overwhelmed at the thought of promoting your products or services online? A lot of small business owners are. After all, you already have to run a business, manage staff, and keep your budget under control. How can you make time for digital marketing as well? The good news is that digital marketing is […]
As the web has grown larger with every passing year, it’s become a fantastically bulky information space. The branch of study known as “library science” can tell you that any archive eventually becomes a challenge to manage. The web, growing exponentially, is a case in point since it could be defined as humanity’s largest archive. […]
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