The festive season is almost upon us. Keeping in mind that the season is also about shopping and gifting, it is time for businesses to kickstart their marketing campaigns so that they can maximize lead generation and sales just in time when the shoppers hit the online market. As per a recent report, an average […]
There’s no doubt that having good SEO when it comes to your brand’s online presence is important. After all, your website is the main resource for your audience to visit and get to know about your brand straight from you. If you’re using WordPress to host your website read on and take advantage of 6 […]
In this competitive digital age, adapting to change has become as crucial to marketing as the strategies you employ. This article discusses different kinds of marketing pivots that can help your business grow. It’s become a cliché because it’s true that change is the only constant thing. It’s true in marketing as it is with […]
Social Media Marketing or SMM is currently considered to be the most promising and rewarding form of internet marketing. It comprises some effective social media techniques to help the businesses reach out to, connect and engage with their audience and followers. Businesses can spread awareness amongst their existing and potential customers through Social media marketing […]
Email marketing is one of the most effective methods that you can use when it comes to sharing your message, promoting your services and building a strong relationship with your customers. In fact, statistics show that companies which send automated emails are a massive 133% more likely to send relevant messages which correspond with the […]
Search engine optimization (SEO) tactics change often. If you aren’t sure how to keep up with the times, your company’s Google rankings could suffer. With the rise in online competition and new websites and blogs, you will need to keep yourself up to date with the latest trends in SEO to rank higher. There will […]
Linking building is one of the solid ranking factors for any website and that doesn’t appear to be changing anytime soon! But what are the best link building methods for an ecommerce store? I will show you 5 tried and tested strategies that will give your website a huge boost in the SERPs. Let’s get […]
Have your standard marketing results become blunt in recent times? Are your marketing practices not gaining the engagement rates you need? If yes, then it’s time that you start using video marketing. More than 86% of the marketers are using them for their campaigns. It presents them with 41% more traffic than the non-users, and […]
From social media to paid advertising to SEO, businesses today have a wide range of digital tools at their disposal. However, there is one digital marketing channel that is a cut above the rest: email marketing. Most, if not all businesses have some form of email marketing strategy in place. They use email marketing to […]
How can we effectively execute inbound marketing? The secret is in your content. The core of inbound marketing is a consistent publication of high-quality content pieces So, here, we will discuss how to effectively develop and promote your content for a successful inbound marketing strategy. By the end of this guide, you can effectively implement […]
