Most businesses rely on and resort to the social media channels to gain more traffic to their site and thereby increase their chances to make a sale. Of late, it is seen that Instagram happens to be the most favorite and popular social media channel for all marketers and most of the business owners. This is because there are lots of scope and several useful features that can be put to the best of its use to gain the desired results.
If you are thinking on the same lines to increase the ever depleting number of traffic to your site then use Instagram in the best possible way you can.
Trust the hashtags
To start with, you will need to make the best use of the hashtags, assuming that you have selected the best and highest quality photos. You will be able to see the most success out of these Instagram hashtags. There are lots of reasons for this such as:
- The hashtags if properly used will help your brand to be discovered easily
- If the hashtags are appealing and quite relevant then the followers for Instagram will find it easy to remember and
- A proper and meaningful hashtag will ensure that your site is visited and the content is read.
In short, hashtags are the most important item to include in your Instagram posts that will increase your web traffic for sure and provide you with an enhanced opportunity to make a sale and increase your business revenue.
Make sure that you use hashtags that will help you to connect with the new followers as well as increase the engagement level on your posts. This will make sure that you get a lot of benefits such as:
- Get an excellent opportunity to get more UGCs or User Generated Contents
- It will provide you with an excellent opportunity to increase your brand awareness
- It will at the same time encourage the users to get engaged more and to participate and most importantly
- It will refer your users to your specific site where the product or services are featured so that they get more relevant info to make a buying decision.
The best way to check the potential to your hashtags is to use different Instagram analytics tools. This will make it easy for you to measure them and make the branded hashtags the benchmark or the keywords for your contents. This will also help you get the desired data to determine whether or not the content is engaging more users by tracking the core Instagram engagement metrics.
Know about geo locations
When you want to make the best use of social media channels to gain more traffic to your website, you should never overlook or forget the power of geolocations, commonly known as geo-tagging or location tagging. This is one of the most significant elements that will help you in several different and unique ways such as:
- It will help in increasing engagement of the users
- It will allow the new users to discover your content more easily
- It will help your users to visit your sites even if you have multiple sites to promote your services or products.
According to studies, it is seen that posts that have a specific tagged location ideally receive 79% higher engagement than posts that do not have such geo tagging feature.
Typically, geo tagging is effective for organizations that use Instagram during different events and travel. This useful feature helps these organizations to track those visitors who are engaging with a particular location or to determine whether or not the event is drawing the desired level of interest amongst the users.
Try social sharing
When you use different social media networks for your business marketing purpose, make sure that you try social sharing across all those networks. If you use Instagram it will allow you to connect your business profile to your different accounts on Facebook, Twitter, Swarm, Tumblr, Flickr and lots more with a simple and automatic push to these various networks.
You can also create the most useful IFTTT Instagram recipes that will allow you to share your photos and contents automatically share your photos on different channels such as Facebook or Twitter.
You will simply have to determine whether or not you want to promote crosspost your Instagram content in this particular way. However, if you think that crossposting will be more effective for your specific marketing strategy then make sure that any user managing your Instagram account has the access to your linked accounts when they need to re-authenticate such connection.
Roles of your team members
Your team members play a significant role in increasing the number of organic traffic to your business site.
The role of each member of the team is different and therefore you will first have to identify the team members and then determine the role to be played by that specific social media or community manager to ensure the desired result is achieved through your Instagram marketing strategy.
It is also important to look at the other team members as they will also make valuable contributions towards your business marketing goals depending on the team and their specific objectives.
You will be better off if you divide the responsibilities in different parts such as:
- Content creation
- Publishing
- Community management
- Discovery and
- Analytics.
It will then be easier for you to gain the combined benefits of each according to the different strengths and responsibilities of each team members.
If your business requires proper approval of the outbound messages before publishing, you will need to make sure that there is a clear process established for creating as well as reviewing the content.
There is one caveat here that is capturing and sharing the moments in real time so that it serves your Instagram purpose. Apart from that, when you are posting during live events, make sure that the workflow will hold up.
Remember, social task management is not easy but is essential to gain the desired traffic to your site.